Privacy Policy

SXM Festival promise to be clear and transparent when it comes to privacy. We will use your data and will ensure that we collect and store it securely.


We have to collect and store some data about our customers and subscribers, like your name and email address. We also have to share your data with our trusted partners likeFacebook and Mailchimp to ensure that we’re able to contact you with festival news and updates.We promise to collect, process, store and share your data safely and securely. We’ll also make sure that the other businesses we work with are just as careful with your data.

We use data to keep you in the loop!If you choose to receive further marketing from SXM Festival, we will let you know when tickets are on sale, or send you the latest festival news or line-up information, via email, Facebook, or other digital marketing platforms. Remember, that you can always opt-out of this at any time by clicking unsubscribe at the bottom of any email.


We use website cookies to track your web visit. This enables us to customise content and advertising and analyse website traffic. We share information about your use of our site with our trusted social media, advertising and analytics partners. You can find more information about the benefits of cookies in section 10.

Privacy Policy


We are committed to ensuring the safeguarding of your data and will adhere to our policies outlined below. This policy applies where we are acting as a data controller with respect to the personal data of our website visitors, in other words, where we determine the purposes and means of the processing of that personal data.We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can specify whether you would like to receive direct marketing communications and limit the publication of your information.You can access your data at any time by emailing

In this policy, “we,” “us” and “our” refer to SXM Festival. For more information about us, see Section 12.


From time to time, to communicate with you we will send festival news and updates to our customers via email or through the SXM Festival APP. To personalise your customer experience we may use your personal data in order to tailor our services to your needs and preferences and to provide you with a personalised customer experience. For example, if you have previously bought a VIP ticket, then we may email you about a VIP package which we think may be of interest to you.

To keep you informed
Occasionally we will keep you informed about relevant festival news and updates via email, APP, Social media or other digital marketing platforms. To do this, we will share your data with our trusted partners: Facebook, Instagram, Mailchimp and other reputable organisations.

Remember that you can choose to opt out of our updates by selecting unsubscribe at the bottom of any email.


If you register for one of our newsletters or request any advance information about our Events or services (such as access to pre-registration or early bird tickets), we will collect your name and contact details.

If you make a purchase with us (whether for an Event ticket, Event package or any other goods and/or services) we’ll collect any information necessary to provide you with your purchase. For example, we’ll typically ask for your name, age, email address, account password, date of birth and payment details so we can process your ticket purchase, deliver your ticket and/or your cashless payment wristband to you. We’ll collect information about any particular requirements you may have in order to gain access to an Event: this may mean providing us with information about your physical health or similarly sensitive information; if there are circumstances where we need to verify your age for entry to an Event or for fraud prevention and detection, we will ask for proof of identity and age (such as a driver’s licence or passport) We will not store these details.

Competitions and Surveys
Every now and again, we might invite you to participate in competitions or surveys. We’ll collect information, so you can participate in these and deliver the prize if you win: this will include details such as your name, age and email address and any other information you provide in connection with your competition entry and/or survey response.

Health and welfareIf you ever need to visit one of the health and welfare tents or facilities at SXM Festival, you might need to give certain health or medical information which maybe considered sensitive information. Sometimes, these services will be managed by a third party at the Event and not us, in which case we won’t have control or visibility of the information you give, and this Privacy Policy and Cookies Statement won’t apply.


If you contact us through one of our online forms, or our social media channels, by phone or email, we may keep a copy or record of that correspondence.IP address and device informationWe will collect certain technical information about your device visits to ourPlatform and how you use the Platform. This may include your IP address, geographical location, device details such as your IMEI number, the MAC address of the Device’s wireless network interface), browser type, referral source, length of visit, operating system, number of page views and similar information. This information is collected to give the user a more personalised website experience. This information may be collected by a third-party analytics service provider on our behalf and/or may be collected using cookies. For more details about cookies please see the specific section below.

Cashless payment wristbands at SXM Festival
Our RFID system will allow you to make cashless payments (such as food and drink) and/or provide you with access (such as entry to the festival or VIP areas).If you use a cashless payment wristband, we may collect certain information about your interactions at, and engagement with, the Event and our event partners. For example, we may know which stands, tents or sponsors you visited and what purchases you made at the Event. We do this to provide you with amore interactive and enhanced festival experience, such as informing you about nearby happy hours or secret parties, by sending you an SMS.

Email Response Information
We might collect information about how you react to the emails we send to you, for example, how many times you open the email or if you engage with its content (for instance, by clicking on any links within it).Social Media and Information you post online and reviewsWe might collect information relating to any social media posts or comments you share online about our Events that are in the public domain (for instance, if you leave a review about our Event on a third-party social media site like Facebook).If you leave a comment or review on one of our social media official pages (such as through our Facebook, or Instagram accounts), we may use this information to respond to your posts. We are not in control of these third-party platforms and you should refer their privacy notices if you want to know more about how they use the information you share online.


Ticket agents and service providers
We will collect information about you from third parties that we work closely with, so we are able to deliver the goods or services you have requested. For example, we might work with a ticket agent who you have bought a ticket from for the festival. In those circumstances, they might give us your details, so we can provide you with access to the Events you bought tickets for, or other ancillary services. We might also use third-party companies to manage our payment systems or Platform, they may collect information directly from you on our behalf. We may also use the data provided from our ticket partners to provide you with relevant festival updates via email, APP, Facebook, or other digital marketing platforms. We will only use this data provided that you have consented to further marketing. You can opt out at any time by emailing or clicking the opt-out link on the e-mail.


We may use your information for the following purposes:Service and Operational Purposes  to provide you with your Event ticket or any other goods, services and information that you have requested from us;

to manage your entry to SXM Festival, including age and identification verification;

to provide you customer service and support, deal with enquiries or update you of changes to SXM Festival, or other services;

we might contact you by phone to offer assistance if you have entered your contact details on our Platform to purchase our Events but have not completed your purchase;

to improve and update our Platform and to make sure that content from ourPlatform is presented to you in the most effective and optimal manner (please view the specific Cookies section for more information)

to carry out aggregated and anonymised research about general engagement with our Events, Platform and other goods and services; and

to allow us to monitor access to, and attendance at, SXM Festival for health and safety and security purposes.

Marketing Purposes
We will only contact you for marketing purposes if you have opted-in to receive further marketing from us. By opt-in, this means that you have passed on your email to us and have confirmed that you are happy for us to contact you with festival updates and news via Email and our third-party partners: Facebook, Google and any further digital marketing partners that we work with.If you have given us your email address but chosen to opt-out of further marketing, then we will only contact you via email and will never contact you via our third-party partners: Facebook, Google, and any further digital marketing partners that we work with.If you have opted-in to receiving further festival updates from us, then we will use the following partners below to communicate with you.We no longer store Facebook custom audiences, or pixel data from previous years festivals within our third party platforms, as we can’t be certain that all of these customers are happy for us to contact them via our third parties. Therefore, if you have attended one of our events in the past and wish to continue to receive further marketing from us then you will need to accept our email invitation to indicate that we are able to contact you via these platforms.


We may share your email address with Facebook in order to add you to our SXMFestival ‘Custom Audience’ list in Facebook. This means that we are able to send you relevant content ensuring that you will be the first to know about any announcements, news or competitions. Facebook process this data and hold it for a maximum of 48hours before it is deleted.We will never share the SXM Festival Custom Audience with any of our partners, other festivals or businesses. We also use interest based targeting in order to send festival news to those who we believe may be interested. For example, if you are a Female, aged 18-30, whose ‘likes’ and ‘interests’ include ‘sxm’ ‘Clubbing’ ‘festivals’ and ‘Caribbean.’ then  going to receive Facebook content from us! If you see an advert from us and would like to stop us from sending these to you, you can amend your privacy settings todo so. You can find more information on an advert’s targeting by clicking ‘Why Am I Seeing This Ad’ on any of our adverts, this will then provide you with a breakdown of how and why you have been included within that particular targeting group. You can find the Facebook GDPR privacy policy :

Facebook Pixel
We add Facebook tracking pixels to the SXM Festival website. This enables Facebook to understand when you have visited the site as well as your behaviour. Facebook is then able to serve you with relevant SXM Festival content based on this information. For Example, if you have visited our site and registered for SXM Festival updates, Facebook will then be able to send you these relevant updates.You can choose to opt out of Facebook cookies at any time. When you visit our website, we give you the option to agree/disagree with cookies. In addition, we have provided information on how to disable cookies on your browser below.Facebook chat botYou are able to sign-up to our Facebook chat bot on our SXM Festival Facebook page.You are able to unsubscribe from this service at any time, by simply typing ‘unsubscribe ’at any time into the chat bot.We will not send any promotional material to people who have opted-in to our chat bots without them first accepting the conversation flow.We may send plain-text messages at our discretion via our chat bot to those who have opted in to the chat-bot.

Google & Youtube
We use Google Tag Manager to enable us to use Google tracking pixels on the SXMFestival . This allows us to send you relevant marketing via Google channels, such as display banners and Youtube, based on your behaviour on the website. For example, if you have registered for SXM Festival 2024 updates, then we will serve you with 2024 updates via banner marketing. You can find the Google GDPR policy here:

If you have submitted your email address via our website then we will store this with our trusted email provider Mailchimp whose servers and offices are located in the UnitedStates, so your information may be transferred to, stored or processed in the UnitedStates. Mailchimp are committed to achieving compliance with the GDPR. You can find more about the Mailchimp GDPR privacy policy:

Legal Purposes
We may use your information to enable us to enforce our legal rights, and/or to protect the rights, property or safety of our employees and/or other third parties.


We might share your personal information with:

● selected third parties that we work with, so we are able put on SXM Festival. For example, when you register to attend the festival, we might need to share your information with third party sub-contractors or service providers that help us to put on our Events (such as venue or security staff);
● any other third party that you have indicated you are happy for us to share your information with for marketing purposes;
● advertisers and advertising networks so they can serve relevant adverts to you.This information will only be used in anonymised or aggregated form. For example, we might provide information that 500 men aged under 30 have clicked on a particular advertisement on any given day;
● prospective sellers or buyers of any business or assets if, we need to disclose information about people who attend our Events or use our products or services;
● any other third parties where it’s necessary to enforce our legal rights, or to protect the rights, property or safety of our employees or third parties, or where such disclosure is required by law.


We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of changes to this policy by email.


You may instruct us to provide you with any personal information we hold about you;

• The supply of appropriate evidence of your identity [(for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address)].
• We may withhold personal information that you request to the extent permitted by law.
•You may instruct us at any time not to process your personal information for marketing purposes. You can do this by emailing us at with the header ‘Unsubscribe’

In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.


The following types of cookies may be in use on our the SXM Festival website:

Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided. 

Category 2: performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Category 3: Functionality Cookies

These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Category 4: Targeting or Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation. 

Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: 

The relevant cookies are: Facebook, Twitter, Google analytics and Google tag manager. We use Facebook tracking pixels. This service uses cookies for helping us to measure the effectiveness of our marketing, build custom audiences, understand conversion behaviour and optimise our marketing. You can view the privacy policy of this service provider at 

Functionality and targeting cookies. We occasionally use Twitter tracking pixels. This service uses cookies for helping us to measure the effectiveness of our marketing, building tailored audiences, understand conversion behaviour and optimise our marketing. You can view the privacy policy of this service provider at

The relevant cookies are; Functionality and targeting cookies.

We use Google tag manager. This allows us to deploy website tags all in one place.This service uses cookies for helping us to measure the effectiveness of our marketing, building tailored audiences, understand conversion behaviour, optimise our marketing and understand website visits and behaviour. You can view the privacy policy of this service provider at

We use Google analytics tracking pixels. This enables us to monitor website activity and understand user behaviour as well as gain insight into our website visitors for examples their location. You can view the privacy policy of this service provider:

We occasionally use Hot Jar tracking pixels. This enable us to monitor website activity and understand user behaviour. You can view the privacy policy of this service provider at


When visiting our website we will give you the option to accept cookies. If you choose not to accept cookies, then we will not track your visit or behaviour on our site. You can manage cookies in your browser setting and control whether your browser will accept cookies, reject cookies or notify you each time a cookie is sent.You may elect to reject cookies by adjusting your browser’s settings, but doing so will limit the range of features available to the visitor on our site and most other major websites that use cookies.You can however obtain up-to-date information about blocking and deleting cookies via these links:(a) (Chrome);(b);(c) (Opera);(d) (Internet Explorer);(e) (Safari); and(f) all cookies will have a negative impact upon the usability of many websites.


This website is owned and operated by SXM Festival. You can contact us by email :


While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally, identifiable information may include, but is not limited to:

Email address

First name and last name

Cookies and Usage Data

Usage Data

We may also collect information around usage of The Site (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type & version, the pages that you visit, time and date of the visit, time spent on those pages, unique device identifiers and other diagnostic data.

Links to Other Sites
The Site may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

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